Marketing Services

Create Microsoft Office documents that align with Harper's brand identity. Choose from letterhead, memos and Powerpoint. 

Editorial Style Guide
Harper's editorial style is used for consistency in College presentations.

Additional important notes:

• All marketing materials must include this statement (updated 8/3/21): Harper College is committed to the policy that all persons shall have equal access to its programs, facilities, and employment without regard to race, color, creed, religion, national origin, sex, gender-related identity, age, marital status, disability, public assistance status, veteran status or sexual orientation.
• For event invitations, please include the following statement: To request disability accommodation, email ads@harpercollege.edu or call 847.925.6266 at least two weeks in advance of the event date.

Brand Standards 
Guidelines and examples of the approved Harper College logo, typography, colors, stationery and the standards for their use.

Logos may be downloaded.

Graphic designers work closely with you and your marketing specialist to ensure that your project aligns with your vision, and adheres to the Harper College Brand Standards.

You may have an opportunity to represent Harper College at national conferences and professional organizations. If they request a statement summarizing Harper College please consider one of the following overview statements.

Short - 38 words
Harper College enriches its diverse communities by providing quality, affordable and accessible education. The College serves more than 40,000 students annually on its 200-acre campus in Chicago’s Northwest suburbs, and offers 40-plus degree programs and more than 100 career certificates. All of Harper College’s efforts are grounded in increasing the number of students who complete credentials, or finish. This simple yet powerful theme is critical to our community’s and nation’s success.

Medium - 71 words
Harper College is one of the nation’s premier community colleges and one of the largest, serving more than 40,000 students annually in Chicago’s northwest suburbs. The College’s academic programs prepare students for rewarding careers and for transfer to four-year universities. Harper offers associate degree and certification programs, advanced career programs, workforce training, professional development, continuing education classes, accelerated degree options for adults and developmental education programs. For more information, visit harpercollege.edu or call 847.925.6000.

Long - 164 words
Harper College is one of the nation’s premier community colleges and one of the largest, serving more than 40,000 students annually in Chicago’s northwest suburbs. The College’s academic programs prepare students for rewarding careers and for transfer to four-year universities. Harper offers associate degree and certification programs, advanced career programs, workforce training, professional development, continuing education classes, accelerated degree options for adults and developmental education programs. Under President Dr. Ken Ender, Harper has become a national leader in student success by increasing graduation, transfer and certificate completion rates, aligning the College's curriculum with high schools, training students for new economy jobs and implementing new accountability and transparency standards. Since 2009, Harper has experienced record graduation rates and a dramatic increase in the number of students who come to Harper college-ready. The College has also formed new alliances with businesses and manufacturers to fill the shortage of skilled workers in key industries in the Chicago area. For more information, visit harpercollege.edu or call 847.925.6000.

Mail Center staff collects and distributes campus and U.S. Post Office mail to the Palatine campus, the Harper Professional Center (HPC), Illinois Employment and Training Center (IETC), and the Northeast Center (NEC).

Please utilize the expertise of this office to ensure your mailings are cost efficient and meet U.S. Post Office regulations and/or non-profit restrictions. Learn more about Mail Center services.

All faculty, staff and trustee permanent name badges are designed to adhere to Harper College and Harper College Foundation Brand Standards. No order will be printed until you approve a name badge proof provided by vendor via email. Please allow two weeks to receive your badge after approving badge proof.

Steps to order a name badge:

1. Email vendor representative Sue MacDonald at: mohawksales@mohawkstamp.com
   Note in subject line: “Harper Name Badge” or “Harper Foundation Name Badge”
2. Provide the following information in body of the email:
   a) name(s) and title (optional) to be printed on badge(s)
   b) your billing contact name, department to be billed, phone number contact information. (To make sure that the invoice and badges are sent direct to you.) 
3. Receive proof and estimated shipping cost/options from vendor via email. Review proof. Approve or provide edits to vendor via email.
4. Complete Purchase Requisition. Each badge costs $12.50. Shipping varies based on number of badges ordered and method of shipping. 
5. When creating a Requisition, please select vendor, Schwaab Inc 678 Mohawk Stamp Co.
6. Add the "individual's name " in the description area, and attach the vendor proofed email.
7. Note to Buyer, please include the vendor proofed email when issuing a PO.
   
   

Branded promotional materials (e.g. pens, give-away items, t-shirts, etc.) can be ordered through Publishing and Distribution Services. By ordering through PDS, we can ensure your promo products are quality and meet college branding standards.

Marketing Services will have final review and approval of all promotional items purchased by the College.

Ordering promotional items:

• Contact Angelina Bonilla, abonilla@harpercollege.edu, to start the process.
• Determine your budget and quantity.
• Consider your due date. Turnaround times on different promotional items can vary greatly.
• Select a promotional idea. (If you're not sure, we can research ideas for you.)
• PDS will place the order and charge back to the department account number you provide.

Publishing Services provides on-campus printing as well as offering pre-printed Harper College items.

• Building S, Room S135, call 847.925.6514.
• Submit a print request through Publishing Services WebDesk.
• Use the Template System to create your own branded marketing materials. 

Sample pre-printed Harper College folder available for purchase. 

Quick Response (QR) codes are 2D bar codes offering scannable access through a smartphone that leads to a URL web address. Scan codes are easy to use and link directly to event RSVPs, Harper apps, Areas of Interest pages, email sign-up pages, career fair info, etc.  

Use them on banners, posters, flyers, brochures, digital materials, direct mail, event programs, campus maps, outdoor media, inside elevators and other marketing materials. QR codes add to our marketing tool kit much like other contact information. 

Scan Me to learn more about Harper College.

If you have a one-time need for an event or fundraiser, you can use a one-time scan code provider such as QR-Code-Generator.com.  For longer term use or for Harper College collateral in development, Marketing Services has secured a single-source provider account which has reporting analytics. 

Here are guidelines that will help you make sure your QR code performs correctly and meets Harper College brand standards:

Requirements List

1. Scan code must have an active, live link that directs user to a Harper College webpage.
2. For best results, your code art file must be either EPS or JPEG format.  A vector file (EPS) is preferred. A JPEG file must be hi-res (high resolution). NOTE: A PNG file is not acceptable for printed materials. Low resolution QR codes often cause issues since they scan sporadically or do not read properly thus defeating your purpose.
3. Colors: A high contrast will get the best results.  Use black or Harper Official Blue PMS288 C  
   a. Limit background colors such as yellow or other pastel colors. This may result in scanning errors.
4. Spacing: To ensure readability, you should maintain 1/8” clear space around the scan code.
5. Size: Scan code must be minimum size of 1.25 inch.
   a. Do not stretch, distort or disproportionately adjust the art file of the scan code image; this may negatively affect the scan.
6. Be sure to do a test on your scan code with a smartphone.

NOTE: If you are requesting a QR code for a new or existing marketing piece, please provide the webpage URL in your Marketing Request or directly to your Marketing Specialist/Project Manager.

Videos are a popular and effective form of communication. Like all promotional materials, videos produced by Harper College faculty and staff must be of the highest quality to properly represent both the College and the brand. All videos must be captioned for accessibility compliance. Please review the multimedia standards here Harper College Multimedia Standards.

Create and Share a Video

• How to Make a Virtual Speech
• How to Upload and Share a Video

Model Releases

• Multimedia Release Form - Adults
• Multimedia Release Form - Minors
• Multimedia Release Form (pdf version)

Download an image then upload to your virtual meeting platform.

Marketing Services manages the Harper College web site, harpercollege.edu, using a content management system (CMS). The site is designed for usability, is optimized for search engines, and is continually monitored for compliance with Section 508 accessibility standards. 

• To submit content or request an update to a page on harpercollege.edu, please submit a Web Request form.
• To submit an event to the Harper College calendar, visit events.harpercollege.edu and click on "Submit an Event," then fill out the event information form. For detailed instructions on how to submit your event to the calendar, visit Harper Calendar User Guide.
• How-to guides and other information is available at harpercollege.edu/webteam.

If you work with an outside vendor to produce any official Harper communication materials it should be approved prior to publishing. Please contact a Marketing Specialist as early as possible in the project process to facilitate a creative review.